Language
doesn't describe
reality.
It creates it.
See it. Change it. Understand it.
▶ Watch demo
A six-stage rhetorical framework that reveals the architecture of a message
Paste any sentence. Reveal its hidden rhetorical architecture in seconds.
See the rhetorical structure: what's loaded, what's hidden, how it's built to move you.
Turn it into a loaded question, one that hides an assumption you'd have to accept just to answer it.
Turn it into a moral fight, splitting people into good and bad rather than right and wrong.
Workshops for teams, schools, and organizations. Leave your email and I'll get in touch.
The complete method is six stages. Each one strips back another layer of a message.
16 years building brands across SaaS, health-tech, and consumer. The Unframed Method is the applied layer of a complete six-stage critical-thinking curriculum I developed. I teach it to teams, classrooms, and newsrooms.
Work with me →Live sessions built on the six-stage method. For teams, schools, conferences, and newsrooms.
Sixteen years leading brand strategy across enterprise SaaS, health-tech, and luxury fashion. Creator of The Unframed Method, a six-stage curriculum in rhetoric and critical thinking. Guest on the Honest Reporting Canada podcast. Teaches the method to corporate teams, schools, and newsrooms.